Marketing Social Media Coordinator

Company: Wellmore, Inc.
Location: Waterbury
Posted on: July 31, 2022

Job Description:

Job Description Background: The Marketing Social Media Coordinator will bring the organization's brand to life by generating compelling, strategically valuable content and distributing it to targeted audiences across multiple platforms. In this role, you are directly responsible for providing marketing, communications, and administrative support to the development operations of the organization. You will take the lead in evolving the agency's voice, collecting stories from clients, staff, and community partners, and translating them into written, photographic, and video content, managing our social media platforms, and overseeing the communications plan. You will collaborate with the VP of Development to review data and analytics that will guide decisions for content strategy. Example of responsibilities: General:

• demonstrate strong analytical, critical thinking, and problem-solving skills
• develop strategic marketing initiatives and activities
• perform in a deadline-driven environment with the ability to be flexible in response to changing priorities
• ability to simplify complex information into a user-friendly format
• event planning and management
• high level of organization and attention to detail Social Media:
  • implement and manage social media strategy
  • design, create, and post informative content daily on various social media sites
  • build audiences through modern social media for business use strategies
  • report on important social media key performance indicators (KPIs)
  • create content that fosters community engagementContent Creation & Management:
    • experience with Google Business Suite
    • demonstrated experience with social media platforms (Facebook, Twitter, Linkedin, Pinterest, Instagram)
    • experience with graphic design programs Canva and/or Adobe Creative Suite
    • familiarity with content management systems (CMS) and customer relationship management (CRM) tools (Abila Fundraising 50 and Givesmart a plus)
    • digital photography and video editing experience a plus
    • assists with the organization, development, and implementation of agency newsletter and annual report Marketing Communication:
      • familiarity/Proficiency with google ads and Facebook ads
      • knowledge of Organic and Paid SEO practices and web traffic metrics
      • proficient computer skills in HTML/Web development (preferably Wix)
      • experience with survey monkey is a plusEducation Requirements:Bachelor's degree in marketing, advertising, or communications Must have proficiency in MS Office; excel, word, and outlookLocation: Waterbury, CT (on-site position)Annual Salary: $43,000

Keywords: Wellmore, Inc., Waterbury , Marketing Social Media Coordinator, Advertising , Waterbury, Connecticut