Performance Strategist

Company: Lee Enterprises
Location: Waterbury
Posted on: January 13, 2022

Job Description:

Performance Strategist

St. Louis, MO, USA Virtual Req #5526 Monday, October 18, 2021

Location: Remote This position is not available for candidates seeking an employment visa sponsorship. Candidates must be eligible and authorized to work within the United States. Amplified is not currently considering relationships with 3rd party recruiters candidates should apply directly. Amplified Digital, a Digital Marketing Agency serving businesses nationwide, is quickly becoming known for creating integrated digital solutions that deliver what clients value most: meaningful, positive and measurable impact on the performance of their organizations. We are currently seeking a Performance Strategist.

Position Summary:

To support the sales, client experience managers and Clients by reviewing and analyzing campaign performance for strategic level campaigns. Create custom and semi custom campaign reports that drive retention, upsell and renewal opportunities, driven by data, insights and client relevant "storylines. Partner with the fulfillment team on campaign QA, review and optimization. Participate in internal and external meetings as needed for top tier Strategic campaigns.

Position Responsibilities:

Review and monitor campaign performance, analyzing data and providing insights to internal teams relating to optimizations and renewal/upsell opportunities.

Create custom and semi-custom campaign reports for all Strategic-level campaigns as needed (this includes monthly, quarterly, and campaign end reports as needed on an account by account basis).

Collaborate with and deliver optimization suggestions to Paid Media Managers taking into consideration client goals and feedback, trends, and more.

Partner with internal teams during campaign set up phase, initial campaign QA and ongoing campaign health checks.

Participate in internal and external meetings as necessary, bringing subject matter expertise to conversations about delivery, performance, capabilities, and more. Assist in the development

of case studies by identifying applicable accounts and campaigns, compiling necessary information, and working with internal teams for completion.

Additional responsibilities as assigned by direct manager and/or Regional Director to meet business needs.

General Expectations:

Stay up-to-date and maintain a thorough understanding of digital marketing industry news and advancements, consumer trends, marketing and advertising best practices, advertising platforms and features, and internal product and service offerings.

Maintain certificates of completion and thorough understanding of assigned certification topics.

Approach all situations with a can-do attitude and aim to find solutions in areas of challenge.

Maintain exceptional interpersonal verbal and written communication skills.

Respond to requests and communication with a response or confirmation receipt within turnaround times provided by leadership.

Maintain the ability to work in a fast-paced environment.

Qualifications:

High proficiency in Google Analytics, Google Drive, GTM, Word, PowerPoint, Excel, Trade Desk, Tap Clicks, Slack, Box and Trello

Proficient and knowledgeable in all digital solutions and their capabilities

Thorough understanding of GA and all conversion tracking capabilities

Ability to learn new web-based research and data programs/tools

We offer a variety of medical, dental, and vision options to best fit your needs. We also offer 401K and life insurance options as well as a generous PTO policy. Amplified Digital Agency in part of the Lee Enterprises group of companies with 77 daily newspapers in 26 states that have more than 44 million unique monthly visitors to our digital sites. For more information about Lee, please visit www.lee.net, an equal opportunity employer.

Other details

* Job Family Multiple Dept * Pay Type Salary

Keywords: Lee Enterprises, Waterbury , Performance Strategist, Other , Waterbury, Connecticut