Marketing Specialist

Company: Robert Half
Location: Glen Rock
Posted on: January 14, 2026

Job Description:

Job Description Job Description Robert Half has a client seeking a Marketing Specialist with 5 years of experience and pharmaceutical industry experience (required). This is a direct-hire position that requires going onsite in Glen Rock, PA 5x a week. This role has a heavy focus on brand strategy, digital transformation, and lead generation. Responsibilities: • Design and execute branding and communication strategies to align with business objectives and target market goals. • Manage the annual marketing budget to optimize spending on high-impact campaigns and initiatives. • Collaborate with external partners to ensure the successful delivery of marketing programs. • Create and implement strategies to enhance brand visibility and generate leads through digital campaigns, events, and social media. • Work closely with the sales team to convert marketing leads into new business opportunities. • Develop and execute global go-to-market plans for new product launches, including messaging and campaign management. • Optimize the company’s website for user experience, content relevance, and SEO performance. • Utilize analytics tools to measure campaign effectiveness and refine strategies for improved engagement. • Conduct market research to identify trends, competitive strategies, and growth opportunities. • Represent the company at trade shows, webinars, and industry events, ensuring consistent branding and lead generation. • Bachelor’s or Master’s degree in Marketing, Communications, or Digital Marketing. • At least 5 years of international marketing experience within the pharma and life sciences industries. • Proven ability to launch new technologies and execute marketing strategies with measurable results. • Proficiency in digital marketing tools such as Google Analytics and CRM platforms. • Strong project management skills with the ability to collaborate across multiple teams. • Analytical mindset with a track record of using data to inform marketing decisions.

Keywords: Robert Half, Waterbury , Marketing Specialist, PR / Public Relations , Glen Rock, Connecticut